Adina...
It isn't news, and it isn't new, BUT you will continue to find these stires every year.
WHY? The advertising sales department gets the wine merchants to buy space in the publication by telling them there will be a feature news story about the 'new' availability of Quality kosher wines for Purim and Pesach.
This type of advertising driven 'news' pieces are not just in the kosher marketplace. Look at news stories about automobiles or real estate that have loads of accompanying advertisements selling that which has been 'just' introduced to the reader as new or innovative.
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