You really have to dig deep to find that Cuisine Innovations has been operated as a subsidiary of Manischewitz since 2008. Considering that virtually no consumers will know that, how does that impact on the equity of the Manischewitz name among non-core consumers? Have you ever heard of their non-kosher consumer brand, Delicior? I doubt many people have.
And yes, you are correct that Seasons is part of Mani but I fail to see how either of these facts relate to the question at hand. Manischewitz is suggesting that they broaden their consumer base by selling to the non-kosher consumer under the Manischewitz name. What does Cuisine Innovations have to do with that?
And would it be better if I had said that the consumer can already buy Barilla tomato sauce with an OU rather than kosher Manischewitz tomato sauce with an OU? Same point, different brand names.
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