ZOINKS were Drake's answer to the Twinkie... only infinitely better tasting. I hated Twinkies ever since childhood, but someone once gave me one of these things and I liked it.
I must shamefully admit that I even side-by-side tasted them years ago in silly exercise to see if it was just a palate shift with age. The ZOINK won, hands down for flavor, texture... everything.
ZOINKS disappeared not so mysteriously when Hostess bought the Drake's brand(s).
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