You make very good points, still, if they want to get new people it's smart to have at least a couple of new things and also, if it's classic, should be a steak or two. How about a hanger or skirt steak with chile peppers and a lime vinaigrette. How about grilled flanken with an Asian glaze? Those aren't exactly Pardes-esque or too upscale, but something other than a burger with not-so-new caramelized onions or tomato jam might appeal to some. Their menu is boring. Even the desserts could use a shakeup.
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